Vicky Owens, once driven to leave her job by panic attacks and bullying, founded Socially Speaking Media from her bedroom. Sharing her story led to viral videos, significantly changing her life and business. Today, she manages a growing team and partners with global brands to create viral content strategies. Owens emphasizes the importance of going viral for brands to expand reach, establish authority, and boost sales, highlighting that consumer trust often correlates with social media follower count, supported by research on social media's impact on purchasing decisions.
I decided to share my story with the world, and to my surprise, it resonated, with multiple videos going viral and transforming my life.
Going viral means reaching a vast audience you wouldn't typically connect with, ranging from 50,000 to 50 million individuals.
Making virality a core part of your strategy can help you establish your brand as an industry leader, boosting sales and helping grow an engaged following.
67% of U.S. social media users are at least somewhat likely to research products on social media platforms before making a purchase.
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