The article discusses the author's initial struggles with managing social media due to a lack of strategy and consistency, leading to disorganization and frustration. The introduction of content pillars transformed the approach, providing a clear framework for posts that improved engagement and reduced anxiety. Content pillars, which can include categories like educational, inspirational, promotional, community-building, and behind-the-scenes content, offer a structured way to maintain focus while allowing creative flexibility. This framework not only enhances planning but also encourages meaningful interactions with the audience.
When you have a few strong pillars in place, holding up your overall strategy, everything gets a lot easier.
Content pillars helped me bring some much-needed structure and focus to the process, and they still do today.
Pillars give you a structure to work from without boxing you in. I like to think of it like building a house.
Without content pillars, posting can feel pretty random and disconnected.
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