"Earlier this week, my colleague Corbin Bolies and I dove into the social media story that's been dominating this week: What's going on with TikTok?Long story short, a power outage connected to last weekend's winter storms messed with some servers, causing everything from delayed videos to feeds that refused to update. The whole saga spooked creators - not great considering the incident happened days after the U.S. version of the app was acquired by its new owners."
"But while reporting on the story, something journalist and creator Aaron Parnas ( 4.8 million TikTok followers) said surprised me. After revealing he hasn't made any money from TikTok's Creator Fund in roughly six months, he noted that he doesn't make much on YouTube Shorts and "doesn't make a penny" on Instagram Reels. "Just the longform stuff on YouTube is really where the monetization is," Parnas said."
"The metric to keep in mind is RPM or revenue per mille. That's how much money a creator can earn per 1,000 views. For a qualified YouTube Shorts creator, the average RPM is less than 20 cents, a number that's drastically lower than the $3 to $6 RPM some creators have reported on YouTube proper. Views from English-speaking countries are also valued more."
A power outage during winter storms disrupted TikTok servers, causing delayed videos and feeds that refused to update and increasing creator concern soon after the U.S. app changed ownership. Major shortform platforms offer weak direct payouts: many creators report little or no earnings from TikTok's Creator Fund, very low RPM on YouTube Shorts (under $0.20 per 1,000 views), and negligible income on Instagram Reels. TikTok's standard RPM ranges roughly $0.10 to $1 and may add engagement-based bonuses, while longform YouTube returns higher RPMs ($3–$6). Most shortform creators depend primarily on brand deals and e-commerce for income.
Read at TheWrap
Unable to calculate read time
Collection
[
|
...
]