Chili's reported a remarkable 31% increase in sales in Q4 of 2024, attributed to a nearly 20% rise in customer foot traffic. The restaurant's innovative marketing strategy includes a partnership with Lifetime for a romantic film release and popularizing memes to engage younger consumers. CEO Kevin Hochman noted that these efforts signal a positive turnaround for the chain. Additionally, Chili's restructured its menu and operations while embracing social media to promote its offerings, despite other casual dining chains struggling amidst shifting consumer preferences.
Chili's reported a 31% increase in sales in the last quarter of 2024, driven by a nearly 20% increase in foot traffic.
We don't think this is the end; we think this is just the beginning of the Chili's turnaround,
Chili's memes have taken over social media as the company aims marketing at younger generations. The goal is simple: become relevant again.
The sappy Lifetime original is just the latest in the chain's social media marketing strategy.
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