Snapchat has introduced Promoted Places on Snap Map, leading users to understand its content ranking mechanisms. The app employs both human moderators and automoderation tools to ensure that the content displayed is appropriate and adheres to its guidelines, avoiding sensitive locations. Content shown on the map is heavily influenced by recency and user interactions. For instance, users are more likely to see recent posts from visited areas or posts related to places their friends frequent. Utilizing contextual tags for Snaps aids in connecting users with relevant local content.
Snapchat uses human moderation to decide what content is eligible to appear on Snap Map, supported by training on automoderation tools that handle policy violations.
Related Snaps from nearby locations provide context for map listings, such as tagging food content to associate with local restaurants, also overseen by moderators.
The Snap Map prioritizes content display based on recency and user activity, so current posts in a location are highlighted, while older posts appear last.
Place Stories on Snap Map are sorted by how many users have Favorited them, with additional visibility given to Snaps tagged by friends.
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