The article discusses the paradox of the ongoing promotion of human smuggling services on TikTok against the backdrop of reduced border crossings into the United States. Viral videos featuring catchy corridos advertise the services of polleros or coyotes, highlighting a thriving illicit trade. Despite U.S. authorities reporting a dramatic drop in migrant encounters due to stringent immigration enforcement, human trafficking remains profitable, with social media allowing smugglers to operate without consequences. This reflects a complex landscape where deterrent strategies are contrasted with the continued allure of illicit border crossings.
Each day, more and more TikTokers are promoting the business of coyotes, showing a stark contrast to the drastic reduction in border crossings being reported.
Despite the drop in crossings, many smugglers are thriving on social media, promoting their services without fear of operational shutdowns.
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