"Donna Tweeten was a trailblazer across Hy-Vee and the retail industry, leaving behind a lasting legacy and being remembered for her bold ideas and commitment to excellence."
"During her tenure, Hy-Vee doubled in size and became the first retailer to sign contracts with prominent athletes, showcasing her innovative approach to marketing."
Donna Tweeten, the first female president of Hy-Vee, died on April 8 after a diagnosis of Stage 4 pancreatic cancer. She joined Hy-Vee in 2006 and held various leadership roles, including chief marketing officer. Under her leadership, Hy-Vee doubled in size and established partnerships with notable athletes. Tweeten was also instrumental in launching RedMedia, Hy-Vee's in-house retail media network. After retiring in January 2025, she continued to consult for the company. Her contributions to the retail industry and her mentorship are widely recognized.
Read at www.grocerydive.com
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