Edits currently assists in increasing content reach, but its usage is temporary. The platform can track misuse of Edits. New predictions on user interactions with Edits can inform ranking systems to better connect content with interested users. There is a common misconception that engaging with similar content boosts reach; however, that is inaccurate. Interaction with followers matters, but content consumption does not influence the audience reach. Users are encouraged to engage with preferred content while creating appealing content for their followers.
For now, Edits does help a little bit with reach. It's not going to be something that's going to be around forever. Do not just use Edits to try to pass through content [because] we can check for that. But we are trying to bootstrap the app, and we've also found that predicting whether or not you're going to tap on the 'Edits' button is something that we can add to ranking, and therefore hopefully show more of this kind of content to people who are interested in it, and who are going to be interested in the app itself.
One myth I learned recently about Instagram is that you have to interact with similar content to the content that you create to maximize your reach. That is definitely not the case. It's great to interact with people in your comments, and with your followers in general, but what you decide to consume is not going to affect who you reach with your content.
Feel free to engage with the content that you love, then try to create content that your followers love.
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