Marketing messaging on Messenger allows businesses to re-engage customers after initial interactions by sending promotional messages. These messages can be sent to users who have opted in, continuing the conversation beyond the initial inquiry or transaction. While businesses can send one marketing message daily to each unique user, concerns about spam remain. New metrics will be introduced to measure effectiveness, including cost per delivered message and cost per message link click, aiding businesses in evaluating their marketing efforts.
Businesses can now use marketing messages on Messenger to keep the conversation with customers active after purchases or inquiries. This encourages customer engagement and retention.
With marketing messages, subscribers can receive promotional content directly from businesses, fostering ongoing communication and providing a platform for updates and offers.
#customer-engagement #marketing-messages #business-communication #consumer-retention #messaging-platforms
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