"While traditional metrics like likes, comments and shares are down year-over-year, with likes down 13%, comments 17% and shares 10%, overall engagement is up nearly 14%. This growth is driven by a phenomenon called invisible interactions, where actions like clicks, carousel swipes, video views and link taps signal user intent even if not publicly visible."
"This year's data shows that some of the most important engagement signals on LinkedIn are happening in ways that are less visible but often more meaningful. The challenge now is understanding which metrics actually reflect impact and building content strategies around that shift."
"Personal Profiles outperform Company Pages on engagement, with a 63% higher engagement rate on average. Company Pages get shared more, while Personal Profiles drive significantly more comments."
Metricool's third annual LinkedIn Study reveals a shift in user engagement on the platform. Traditional metrics like likes, comments, and shares have decreased, yet overall engagement has risen by nearly 14%. This growth is attributed to invisible interactions, such as clicks and video views, which indicate user intent. Personal Profiles show higher engagement rates than Company Pages, while the latter are more frequently shared. The study emphasizes the need for social media managers to adapt their strategies to focus on less visible but impactful engagement metrics.
Read at www.socialmediatoday.com
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