Recent research from Verizon Business and Morning Consult highlights that small to medium-sized businesses (SMBs) remain committed to using social media for growth. The sixth annual State of Small Business Survey indicates that over three-quarters of SMBs believe social media positively impacts their performance, despite 54% acknowledging difficulties in maintaining engaging content. To address these challenges, 28% of SMBs are leveraging AI in their marketing. Facebook dominates as the primary platform, utilized by 82% of businesses, followed by emerging trends on TikTok and Instagram as they aim to expand their reach.
Most small businesses rely on social media for growth, facing challenges with content freshness and strategy, but see positive impacts on performance.
Over three-quarters of SMBs acknowledge social media's benefits, yet 54% struggle to keep content current and engage efficiently with trends.
The survey reveals 28% of SMBs are adopting AI to enhance their marketing efforts, showing a significant shift towards technological support.
Facebook leads as the most utilized platform by SMBs, with 82% using it for promotion, followed by a growing interest in TikTok and Instagram.
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