The Fast Company Impact Council emphasizes the increasing influence of millennials and Gen Z on B2B purchasing decisions. As these generations assume leadership roles, their digital-first and collaborative purchasing habits challenge conventional B2B strategies. Despite awareness of social media's significance, many brands fail to integrate it into their omni-channel marketing plans. A recent survey indicates that 64% of B2B marketing leaders plan to invest in platforms like Instagram and TikTok by 2025, signifying a shift to meet the needs of these younger decision-makers who prefer online interaction and personalized, accessible information.
Millennial and Gen Z buyers demand seamless, online purchasing and personalized information, reshaping B2B marketing while highlighting the need for effective social media strategies.
64% of B2B marketing leaders plan to invest in B2C-focused social channels like Instagram and TikTok by 2025, indicating a shift towards engaging younger buyers.
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