Michael Agulnek, a veteran with over 30 years in marketing and public relations, has joined Sony Pictures as EVP Global Publicity, reporting to Danielle Misher. Agulnek, formerly at Pixar, will guide publicity for various studio labels including Columbia Pictures. His successful campaigns include major films such as Toy Story 4 and Coco. Additionally, Rose Phillips has been promoted to EVP Global Digital Marketing, continuing to lead efforts in social media and influencer marketing under Elias Plishner. These changes aim to strengthen Sony's marketing and publicity strategy globally.
"Michael is one of the most well-respected PR executives in the industry and his seasoned expertise in crafting strategic and innovative campaigns across a diverse range of films is invaluable."
"Agulnek will oversee the Motion Picture Group's global publicity teams to develop and execute strategic campaigns covering the theatrical and home entertainment windows across the studio's labels."
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