"82% of all internet traffic is now made up of videos, and the number of short-form videos published on the likes of TikTok and Instagram grew by 71% in the year from 2024."
"We're at a real crossroads. The worst people on earth control the means of communication. Without social media, it has become increasingly difficult to signpost to my audience where to buy tickets directly."
"Sometimes work benefits from an air of mystery; I don't want people to know who I am in detail."
The rise of video content has led to a significant shift in how creators engage with audiences. With 82% of internet traffic now consisting of videos, many professionals, including chefs and lawyers, are turning to short-form videos on platforms like TikTok and Instagram. This trend has even reached filmmakers like Werner Herzog. Comedian Stewart Lee expresses frustration over the pressure to create viral content, highlighting the challenges faced by artists in navigating the demands of social media algorithms while maintaining their artistic integrity.
Read at www.theguardian.com
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