The social media landscape is rapidly shifting, with platforms like TikTok facing challenges in the U.S. As this occurs, new contenders like Bigo Live are emerging. Launched in 2016, Bigo Live has rapidly amassed around 500 million users worldwide, indicating a growing trend for U.S. content creators to pivot towards alternatives. With TikTok's future uncertain, Bigo Live may provide a timely opportunity for influencers looking to expand their reach on a rising platform with a large existing user base.
TikTok is facing severe pushback in the U.S., and if it falls, platforms like Bigo Live could be the next big thing for content creators.
With around 500 million users globally, Bigo Live presents a unique opportunity for influencers seeking alternatives to TikTok as its popularity grows.
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