Ahead of the Oscars, TikTok introduces a new Oscars Hub in over 30 regions, featuring official Oscars content and a contest for creators to win rewards. TikTok highlights a significant rise in film-related engagement, with over 2.6 million posts and a 50% increase in the U.S. for the #FilmTok and #MovieTok hashtags in 2024. The platform has become integral for audiences and studios alike, facilitating movie promotions and driving traffic to ticket sales through creative collaborations with influencers and Spotlight ads.
"[The Oscars hub] is available in more than 30 regions globally and features official @Oscars content. New this year is an in-app contest where creators can win cash rewards, prizes and a chance to be featured on @tiktokcreators for posting creative, unique takes on Oscars content."
"With over 2.6M combined posts and a 50% increase in posts in the US in 2024, #FilmTok and #MovieTok continue to grow their impact on the industry while offering movie buffs a place to share their thoughts on their passions, celebrate film, and connect around the buzziest moments in entertainment."
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