"TikTok now enables creators to manage the keywords that are assigned to their uploads, which could provide another way to reach the right audience."
"Users can also use TikTok Trends to research relevant terms that match their content, potentially reducing automated detection errors."
"The exclusion option might also help creators avoid being shown to irrelevant audiences based on TikTok's detection."
"In most cases, it's likely that TikTok's algorithmic matching will get it right either way, but for some creators, this will be a welcome update."
TikTok has introduced a feature enabling creators to manage keywords associated with their videos. This update allows creators to add or remove keywords, improving content alignment with user searches. Creators can block irrelevant keywords and suggest relevant terms, while TikTok oversees suggestions to prevent non-relevant terms. This feature aims to enhance audience reach and relevance, reduce automated detection errors, and provide manual input benefits. However, there are risks in excluding terms that may limit reach, though TikTok's algorithm generally performs well in matching content with audiences.
Read at www.socialmediatoday.com
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