The Skilled Careers Coalition (SCC) and SkillsUSA have announced a partnership with TikTok to promote skilled trades and attract young talent. This collaboration will utilize SKILLS JAM, SCC's platform that showcases skilled careers through entertaining content. TikTok creators specializing in trades will share their experiences and education with younger audiences. The initiative culminates in national workforce development events, including a significant presence at the SkillsUSA National Leadership Conference in Atlanta in 2025. Notably, a Zety study indicates that 92% of Gen Z users trust TikTok for career advice, illustrating the platform's influence on job readiness.
The partnership between Skilled Careers Coalition and TikTok aims to elevate the perception of skilled trades and foster interest among Gen Z through engaging content.
Skilled Career Coalition's SKILLS JAM initiative emphasizes creating entertaining and educational content about skilled trades, uniting young creators with audience engagement.
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