""It's about curating moments that get talked about on-screen, offline, and that stick in our memory bank for years," said Brooke Berry, head of creator development at Snap."
""It's a chance for them to hang out with their friends during recess and meet different creators. They don't have the opportunity to do that on an ongoing basis," said Berry."
"The Influencer Marketing Hub reports that community-building accounts for more than 46.9% of creator mentions, and IRL events are a major pillar of nurturing an established audience."
"Becky Owen, global head of FiveTwoNine and global CMO of Billion Dollar Boy said over the last two years more creators have expressed interest in attending big tentpole events or hosting their own."
The growth of the creator economy has led to an increase in in-person events, which are now vital for creators to engage with their audiences. These events, such as stadium shows and meet-and-greets, allow creators to build their brands off social media. Companies like Snapchat have initiated workshops to help creators thrive both online and offline. Community-building is crucial, with over 46.9% of creator mentions focusing on it. Creators across platforms are responding to audience demands by hosting various events, indicating a shift towards more personal engagement.
Read at Digiday
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