"Leadership today is defined by constant fluctuation. On a Monday, you're making long-term strategic decisions aimed at future-proofing the business. The next day, you're brainstorming creative ideas for a client campaign. All of this comes as you attempt to balance the business's progress against your own personal journey. And that's before you even get to the impact that your actions or a throwaway comment have on your wider team."
"This puts immense pressure on every leader. That relentless tension means that for real progress, you always have to feel out of your comfort zone. You need to spin multiple plates-checking that the aspects of the business you used to run are going smoothly, while feeling like a beginner at whatever obstacle you're throwing yourself at next."
Digital Voices launched with $300 and a background in digital strategy. The agency pairs brands with creators across YouTube, TikTok, and Instagram. Growth occurred through long hours, hustle, and overcoming self-doubt, expanding to a multimillion-dollar business with 80 employees globally. Leadership lessons include embracing constant change and accepting vulnerability. Constant change involves building new technology, reorganizing roles and teams, opening US offices, and creating a team in Costa Rica. Leaders must balance strategic decisions, creative work, and personal development while managing the pressures of rapid scaling. Leaders should feel like beginners often, spinning multiple plates while ensuring legacy responsibilities run smoothly.
Read at Fast Company
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