McDonald's faces challenges similar to Starbucks, with declining same-store sales and a need for innovative leadership to turn the company around.
The hiring of Brian Niccol at Starbucks led to a significant turnaround, and now McDonald's must consider if a similar move is necessary.
McDonald's attempts to rejuvenate sales with a $5 meal deal, but early results suggest it has not effectively increased foot traffic as hoped.
Analyst Peter Saleh notes that McDonald's new meal deal doesn't seem to have boosted customer foot traffic, raising profitability questions.
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