Ford's new strategy reveals a disconcerting pivot from its previous ambitious electric vehicle goals, retreating amid financial pressures and significant market uncertainty.
The automaker has decided to focus on a midsized truck for its first EV on a new platform, showcasing a shift in strategic priorities amid losses.
Corey Cantor from BloombergNEF warns that Ford's recalibration could leave it vulnerable to competitors who may have a better grasp of the evolving EV landscape.
With only the Mach-E and Lightning remaining in its lineup until at least 2027, Ford's moves have raised eyebrows among analysts concerned about its market position.
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