Inside Emptio Home Decor's Shopkeeping Success | Entrepreneur
Briefly

Eileen Carew, founder of Emptio, a home decor boutique in Portsmouth, New Hampshire, shifted her career from corporate accounting to entrepreneurship. Initially a one-person operation, she embraced every role in the business until she expanded her team to focus on strategic growth. Emptio curates a blend of modern and vintage pieces, aiming to create fulfilling home decor experiences. Carew's journey highlights her passion for interiors and a desire to inspire customers through thoughtfully curated products, both in-store and online.
I'm the founder, curator, shopkeeper, and strategist. Every aspect, from sourcing inventory to designing the customer experience, reflects my passion for interiors and the craft of shopkeeping.
We're focused on offering an exploratory experience for our community of customers, who care deeply about the personality of their homes and want everyday items to bring them fulfillment.
I found myself craving a creative outlet. I wanted to manage the ultimate project - a company. That realization began to take shape when I stumbled upon the podcast How'd She Do That.
My team has expanded to include two additional members, allowing me to fully step into the CEO role, focusing on moving us forward.
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