AppLovin's stock experienced a remarkable surge of nearly 300% over the past year but faced a significant downturn after reaching a peak of $525.15 in February. Current reports from short-sellers, including one from Muddy Waters Research, have raised allegations about the company's business integrity, specifically accusing it of misusing consumer data to inflate its e-commerce success. Despite impressive figures, including a 43% increase in sales to $4.7 billion in 2024, these allegations have contributed to a nearly 16% drop in stock value, prompting investors to weigh the risks.
AppLovin's stock saw a significant decline after reaching a peak in February, with recent short-seller reports raising concerns about its business practices.
Despite AppLovin's substantial growth in sales and profit, short-sellers allege that the company's success relies on dubious practices regarding consumer data.
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