McDonald's is shutting down its CosMc's concept, a series of Starbucks-style drink shops launched in 2023, as part of a strategy amid declining sales. The CEO emphasized that while closing stand-alone locations, the company intends to integrate successful drink offerings into McDonald's restaurants. CosMc's, perceived to reflect a unique personality while retaining McDonald's essence, served as a platform for innovation in beverages and menu items. This decision comes as McDonald's grapples with economic challenges that have led to its weakest sales performance in years.
"When it opened in 2023, CosMc's drew comparisons to Starbucks. Its menu included coffees, teas, lemonades, slushes, breakfast sandwiches, and small donut-like pastries called 'McPops.'"
"In connection with this next phase of testing, we will begin closing all stand-alone CosMc's pilot locations in late June, and the CosMc's app will be discontinued."
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