Cato Networks has unveiled its refreshed Channel First Partner Program to enable partners to leverage market growth without upfront costs. The program is built on transparency, predictable revenue, and max profit, allowing partners to access resources like clear pricing and sales tools. Karl Soderlund, the global channel chief, emphasizes the program's core principles, catering to how partners operate today. The introduction of new specialization tracks for different partner types and a tiered framework aims to enhance engagement and revenue opportunities significantly, moving away from traditional rigid structures.
Cato Networks has introduced its Channel First Partner Program with zero upfront financial commitment, enabling partners to leverage clear pricing and built-in sales tools.
The program focuses on transparency, predictable revenue, and maximizing gross profit, allowing partners to grow revenue with a flexible and simple approach.
Karl Soderlund emphasized that the new program is designed around partners' needs, focusing on predictable profitability, flexibility, and differentiation in today's market.
By moving away from rigid legacy structures, the program provides partners with agility and opportunities for repeated success with specialized tracks for various partner types.
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