"Live e-commerce sales have become a phenomenon because of the addictive nature of watching someone sell in real-time, creating an authentic and fun environment."
"In the U.S., only around 35% of respondents said they'd purchased something from a live-streamed event, and in the U.K., that figure is even worse, at only 25%."
"Tilt’s success has been the result of its focus on live sales of fashion items, backed by more than half-a-million users since launch early last year."
"McKinsey predicts that 10% to 20% of all e-commerce will take the form of live-streamed shopping by 2026."
Collection
[
|
...
]