#live-shopping

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#e-commerce #social-commerce #consumer-behavior #tiktok-shop #beauty-ecommerce #creator-economy
fromGlossy
1 week ago

TikTok Live Shopping is proving lucrative for beauty brands across categories

"We always like to be at the cutting edge of everything, especially digitally focused. We'd already seen success on TikTok Shop, and knowing that live selling was the evolution of the platform, it was something we wanted to test into," said CMO Erica Dunivan.
E-Commerce
Mental health
fromPsychology Today
1 month ago

One Man's Journey from Rock Bottom Is a Lesson in Resilience

Post-traumatic growth can enable rebuilding and exceeding prior success through sobriety, reinvention, and leveraging social platforms for community-supported commerce.
E-Commerce
fromDigiday
2 months ago

Live shopping companies credit marketers' rising focus on influencer performance for growth in 2025

Live shopping is experiencing significant growth in 2025, becoming mainstream in various categories, particularly in Western markets.
Marketing tech
fromModern Retail
4 months ago

How live-shopping platforms are bucking the funding doldrums

Live-shopping platforms are attracting significant investment, showing resilience despite overall funding challenges in the economy.
Social media marketing
fromForbes
4 months ago

Beauty's New Frontier: Social Commerce And The Future Of Retail

Social commerce is revolutionizing beauty retail, with projected US sales reaching $80 billion by 2025, transforming how consumers engage with products.
fromForbes
5 months ago

Creators Are Coming For QVC's Crown

The majority of e-commerce is really just a scaled up Sears catalog, said Tom Verrilli, Chief Product Officer at Whatnot, indicating that live shopping is a major evolution.
Marketing tech
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