""We have only one word when it comes to culture, and that's care. We care about our employees. We care about our customers.""
""Rather than treating culture as a set of abstract values, the company focused on consistent behavior. Internally, that meant transparency and communicating clearly about what was happening and why.""
""Crucially, the company avoided common pitfalls that erode trust during layoffs like prolonged uncertainty, impersonal processes, or silence from leadership.""
In 2021, Anjuna Security experienced rapid growth, expanding its workforce to 75 employees. However, in 2022, the market downturn led to difficulties in acquiring enterprise clients, resulting in layoffs. The company faced the challenge of maintaining morale among remaining employees. CEO Ayal Yogev emphasized the importance of a caring culture, focusing on transparency and support for departing staff. Anjuna avoided common pitfalls during layoffs by making swift decisions and ensuring clear communication, which helped preserve trust within the organization despite the difficult circumstances.
Read at TechCrunch
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