Elon Musk's platform X has begun a global rollout of its vertical video feed after its initial U.S. launch, targeting regions like India, Australia, and Europe. The feature, currently available on iOS, places a strong emphasis on user engagement through video, allowing ad placements which boost revenue. This development comes amid TikTok's uncertain future in the U.S., prompting X to compete more aggressively in the video content space. The platform has previously emphasized video, launching a TV app and enabling seamless video scrolling for users.
X's global rollout of its dedicated vertical video feed is driven by the desire to engage users and maximize ad revenue, especially amid competition with TikTok.
The vertical video feed is currently exclusive to iOS users, with Android users awaiting their version of the feature.
This new vertical video feature allows for ad placements after short videos, aligning with popular strategies used by competitors like Instagram and TikTok.
X continues to prioritize video experiences, having launched a standalone TV app and enabling users to scroll through videos smoothly in the timeline.
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