First, you get a bunch of money, at something close to 100% margin. You've already paid to make these shows, and (hopefully) made some money from them. Now Netflix is paying you again. Great!
Another possibility is that Netflix users watch your show, have no idea it came from your network, and don't care. They just think it's a Netflix show because they saw it on Netflix. This is bad for the long-term health of your network.
At first, when Netflix was just building its streaming business, big media was happy to do those deals and thought Netflix was kind of a sucker. Then...once they realized Netflix was killing them, they pulled a lot of their stuff off of Netflix.
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