Acer CEO Jason Chen announces a likely 10% price increase on laptops in the U.S. prompted by President Trump's new tariffs on Chinese imports. This decision follows Acer's previous moves to ensure desktop manufacturing outside China during earlier tariffs. While most laptops are still assembled in China, Chen suggests the company is exploring relocating some laptop production to the U.S. Other manufacturers might exploit this tariff situation to raise prices even more than the anticipated 10%. Acer’s decision reflects the wider implications of trade policies on tech pricing.
"We think 10pc probably will be the default price increase because of the import tax. It's very straightforward," stated Acer CEO Jason Chen. He emphasized the direct impact of President Trump's 10 percent tariff on goods from China.”},{
"While big tech companies have generally been quiet on how they'll respond to Trump tariffs, Acer just made the decision to increase prices last week, effective within weeks.”},{
"Some companies were likely to use the tariffs as an excuse to raise prices by more than 10pc," indicating that competitors might exploit the situation for profit.
"Acer might consider moving some of its laptop manufacturing outside China too, with US manufacturing as 'one of the options' due to tariffs influencing costs."
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