Amazon is set to enhance Alexa by incorporating generative AI in collaboration with Anthropic. The upgraded model, internally known as 'Banyan' or 'Remarkable Alexa', will feature significant improvements like handling multiple prompts and remembering user preferences. This marks a response to stagnation in Alexa's features and profitability. With the ability to act as an agent, it aims to offer a richer user interaction. Analysts suggest it could generate substantial revenue if commercialized, potentially charging a subscription to users.
Amazon has an ambitious plan to leverage generative AI, aiming to significantly enhance Alexa’s capabilities with multi-prompt handling and personalized user experiences.
The generative AI improvements will not only make Alexa smarter but also allow it to remember user preferences, thus providing a more tailored interaction.
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