In its recent 10-K filing, Apple outlined concerns regarding future product profitability, stating "New products, services and technologies may replace or supersede existing offerings and may produce lower revenues and lower profit margins which can materially adversely impact the company's business..." suggesting cautious outlook for upcoming innovations.
Apple noted that "geopolitical tensions" are also being monitored as factors that could potentially impact sales, indicating that external risks may play a significant role in future performance.
Despite a reported 6% revenue increase in the recent quarter, Apple foresees weaker growth ahead, with Tim Cook mentioning that iPhone 16 sales have indeed surpassed the previous year's iPhone 15.
Historically, Apple has avoided directly discussing product profitability in its financial filings but has now taken a more transparent approach regarding the risks associated with new offerings.
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