Apple is offering a free AppleTV+ trial from January 3 to January 5, allowing users to experience original content like 'Ted Lasso' and 'The Morning Show' without the usual $9.99 fee. This initiative aims to attract more subscribers amidst increasing competition in the streaming market.
Despite spending $20 billion on AppleTV+ since its 2019 launch, Apple is reportedly cutting back on content spending. It spent $20 million per episode on 'Severance', highlighting its heavy investment in original programming, but low viewership continues to pose a challenge in market competition.
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