Get ready for more ads on streaming services, because one study predicts almost 30% of streamers' revenue will come from them by 2028
Briefly

from VG2477 months ago
In a study by PricewaterhouseCoopers, it is predicted that by 2028, advertising will make up almost 28% of all streaming service revenue, indicating a shift towards ad-supported tiers.
VG247https://www.vg247.com/get-ready-for-more-ads-on-streaming-services-study-prediction
Companies are offering lower subscription fees in exchange for showing ads due to consumers becoming overwhelmed by streaming service choices, leading to a growth in the ad-supported streaming model.
VG247https://www.vg247.com/get-ready-for-more-ads-on-streaming-services-study-prediction
Read at VG247
#streaming-services #advertising #revenue-model
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