Companies are looking into ways to target customers more effectively by potentially using smart devices to eavesdrop on conversations, an idea pitched by CMG.
The CMG pitch document reveals intentions to use smart technology to collect data on user conversations for hyper-targeted advertisements, blurring ethical lines.
Cox Media Group suggests that listening in on consumer conversations could be a revolutionary step in targeted advertising, offering businesses insights into needs.
Despite concerns about privacy, CMG believes their 'Active Listening' technique could provide significant advantages for advertisers by catering to user needs directly.
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