2025 could be a tense year for Amazon, as reports indicate that the company will likely be investigated by the EU for potential violations of the Digital Markets Act, particularly regarding the preferential treatment of its own products. This potential scrutiny comes just as Teresa Ribera takes over as the EU antitrust chief after Margrethe Vestager, who has overseen significant tech investigations. Amazon, however, denies any wrongdoing regarding the alleged violations.
The Digital Markets Act aims to ensure that large online platforms adhere to fair practices, emphasizing the importance of contestability in the market. This legislation was designed to curb the power of major tech companies by prohibiting practices that hinder competition. The EU's attention on Amazon arises from its monitoring of large digital entities and a push for compliance with fundamental fairness in online transactions.
The European Commission's ongoing scrutiny of Amazon's business practices underscores the regulatory pressure technology firms face in the EU. This increased oversight reflects a growing concern about the influence wielded by major platforms over market dynamics and consumer choice, as the EU aims to foster a more competitive landscape in the digital economy.
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