Apple's attempt to dominate the VR space with the $3,500 Vision Pro goggles backfired due to a lack of consumer interest and exorbitant pricing. Reports indicate production is winding down as unsold inventory piles up, signaling a shift towards a more affordable model instead.
The Vision Pro, priced at $3.5k, has not resonated with consumers, who are wary of mixed-reality headsets. The high price tag, uncertainties in app availability, and an overwhelming sense of disinterest in VR for work have led to predictions of its reduced production.
Sources indicate a significant backlog of components for the Vision Pro, with 'tens of thousands of undelivered parts' suggesting Apple's difficulties in maintaining supply against demand. While claims of 370,000 headsets sold were floated, they seem overly optimistic when compared to Meta's sales.
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