"Google was charging more for ads - somewhere in the region of 30% to 40% more than they would be if they were behaving in a competitive environment."
"A higher price for ads means more cost, which is then factored into the cost of products and services."
"We think that because the cost of advertising is higher for businesses because most businesses are using Google ads to advertise their products, then the impact of those higher costs is impacting all consumers."
"Even if a product is purchased on the high street, people tend to search online before visiting a store."
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