YouTube's mobile app is reportedly less popular than its TV counterpart, with users increasingly engaging with the platform via larger screens. CEO Neal Mohan highlights that more than 1 billion hours of content are consumed daily on TVs, prompting YouTube to reconsider its mobile strategy. The interface on TVs is designed to offer a typical streaming service experience, unlike the mobile app's algorithm-driven design. New features like a second screen experience and 'Watch With' live commentary aim to enhance viewer engagement, particularly against rivals like Twitch and Netflix. Additionally, revenue from TV screen creators saw over 30% growth, showcasing YouTube's profitability.
YouTube on mobile struggles with identity, making TV more appealing; it should emulate Netflix rather than TikTok for better user experience.
With more than 1 billion hours of daily YouTube viewing on TV, a shift in user preference suggests a reevaluation of mobile strategy is needed.
Mohan's vision includes a second screen experience for integrated interactions while watching on TV, reflecting a commitment to evolving user engagement.
The increase in creators generating revenue from TV screens highlights a significant trend that underscores YouTube's profitability and potential for further growth.
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