TRUE names Steve Butler its CEO, Ari Gross CIO
Briefly

TRUE has announced leadership changes unanimously supported by its Board of Directors, appointing Butler as CEO to enhance agility in AI innovations. Butler's extensive background in fintech and SaaS emphasizes the need for companies to continuously reinvent themselves in a fast-paced environment. Meanwhile, Gross will concentrate on advancing TRUE's AI strategy, particularly integrating GenAI technology into their automation solutions. Founded in 2017 as SoftWorks AI and rebranded in 2022, TRUE is poised for growth by leveraging its AI capabilities.
Butler emphasized that AI technology is evolving rapidly, saying, 'We're entering a period where today's innovations can become legacy in a year.' He highlighted the urgency for companies to continually innovate.
Gross expressed excitement about his new focus, stating, 'This change allows me to focus fully on what I love - pushing the boundaries of what AI-based automation can do.'
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