"E-bikes in particular are growing so fast globally. It would be insane not to take it on ourselves," Risher told TechCrunch, noting Lyft's e-bike rides increased 65% year-over-year..."
"So we said, let's do this ourselves and bring it to the real standard of excellence that we have for our whole business," Risher remarked on the decision to focus on micromobility.
Risher noted the renewed focus on micromobility will also include a restructuring of its team and finances. A spokesperson for Lyft told TechCrunch less than 1% of staff...will be cut as the company shifts resources from R&D to sales, operations and deployment.
The combined division will be renamed Lyft Urban Solutions, and Michael Brous, Lyft's former head of operations, will head it up.
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