In the latest quarter, Alphabet's revenue grew by 12% to $96.5 billion, with YouTube experiencing an impressive 14% increase, reaching $10.5 billion. Now boasting 211 million monthly users, YouTube has overtaken Facebook in user engagement and is the leading streaming video platform in the US. It captures 8.6% of total video viewing time, compared to Netflix's 7.9%. With 100 million subscribers to its Premium and Music services, YouTube showcases its dominance in the streaming sector, continuing to reshape the advertising landscape by posing risks to traditional TV revenues.
Since YouTube delivers 10% of TV viewing, the industry would earn $6 billion more in ad revenue if viewers still spent that time with traditional TV.
YouTube has become a powerhouse in streaming video, with 211 million monthly users, surpassing Facebook's 185 million users.
YouTube also has monster subscriber numbers, with 100 million subscribers to YouTube Premium and YouTube Music in 100 countries.
Google's acquisition of YouTube for $1.65 billion in 2006 is viewed as a fantastic deal considering its current valuation and success.
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