Cutting the cable cord in 2017 led to embracing streaming services entirely. Roku, popular for its user-friendly interface, integrates external device menus with streaming options. This innovation simplified the viewing process, encouraging multiple Roku TV purchases. Roku has achieved significant market share in connected TV devices, leading the U.S. market. The rise of streaming options has made much content accessible, albeit sometimes requiring extra effort to locate.
"We standardized on one streaming TV platform: Roku, which innovated its user interface by placing external device inputs on the same menu as streaming services."
"According to TV analytics firm Pixalate, Roku led in CTV device market share in the USA (38%), followed by Amazon Fire TV (18%) and Apple TV (13%)."
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