"On Tuesday, Instagram officially rolled out the pilot of Instagram for TV, an app designed to display its Reels on connected TVs. Introduced in 2020, Instagram Reels are short-form, vertical videos that rival TikTok videos. Users can watch an endless stream of these videos on the app, and now Instagram is bringing the feature to televisions. While the initial launch will only be available in the United States and will be limited to Amazon's Fire TV family of devices,"
"While Instagram has been primarily popular as a mobile app, the company has seen demand for such a move to a bigger screen. "We have seen a ton of demand from people on Instagram to watch Reels on TV," said Tessa Lyons-Laing, VP of product for Instagram, via Variety. "We hear all the time that people get together with they're friends to watch Reels. It's fun to connect with your friends about this stuff.""
Instagram launched a pilot "Instagram for TV" app to display Reels on connected televisions, initially available on Amazon Fire TV devices in the United States. Reels are short-form, vertical videos introduced in 2020 that provide an endless stream of clips similar to TikTok. The pilot responds to user demand for watching Reels on larger screens and for group viewing experiences. Instagram intends to expand support to additional devices and markets next year. Amazon expressed enthusiasm for offering the experience on customers' biggest screens. Ads are not part of the initial rollout but could be added later.
Read at Men's Journal
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