"I'm very conscious of the fact that ABC pays for the show, and YouTube pays nothing - and YouTube gets to sell it and keep half the money. That's quite a deal for them,"
"I love YouTube. I love being on YouTube, because all you really want, deep down, is for as many people to see your stuff as possible. I know it"
Late-night TV shows reach far fewer viewers on traditional television than their clips do online. Jimmy Kimmel's return drew more than 6 million live viewers on ABC but about 22 million views on YouTube. Producing late-night programs with TV-level production budgets for audiences that primarily consume clips online creates an unsustainable revenue mismatch. Advertising and licensing economics favor traditional TV viewership more than internet clip views, and platforms often sell and monetize clips while paying creators comparatively little. Network financing covers production costs while online distribution generates less direct income. The current model will have to change to align costs with where audiences watch.
Read at Business Insider
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