Streaming service Max has rebranded itself back to HBO Max, returning to its original name since its launch in May 2020. Warner Bros. Discovery made this decision to pivot from a broad content strategy that included diverse programming like Discovery Channel shows. The rebranding aims to reinforce HBO's reputation as a strong network brand. HBO Max previously followed HBO Go and HBO Now services, signaling a return to its roots in branding and content focus.
As of today, streaming service Max has officially rebranded as HBO Max, a return to the name it originally launched under in May 2020.
The decision for Max to once again be known as HBO Max is attributed to Warner Bros. Discovery pivoting away from its desire for the streamer to encompass a wide swath of content for everybody.
The return of HBO to the name is an effort to re-emphasize that network's power as a brand.
HBO Max was preceded by the services HBO Go and HBO Now.
Collection
[
|
...
]