Triplelift Commemorates 100 Years of Television with Landmark Industry Report

TripleLift's report '100 Years of Television' celebrates a century since John Logie Baird's first TV demonstration. It details the evolution of television, emphasizing its transformation from mechanical experiments to a digital powerhouse in advertising. The report discusses key eras that shaped TV, like the rise of broadcasting and streaming. Insights from industry experts illustrate television's storytelling power and consider its future landscape amidst increasing competition from platforms like YouTube and Peacock, ultimately questioning how TV will adapt in a rapidly changing media environment.

Television has undergone a remarkable evolution over the past century from Baird's early mechanical demonstrations to today's streaming-first environment.

This milestone anniversary commemorates John Logie Baird's groundbreaking demonstration at Selfridges, ultimately revolutionising global culture and creating a powerful advertising medium.

Read at Exchangewire