Starbucks has launched its first 3D-printed café in Brownsville, Texas, reflecting the brand's embrace of technological innovation. Built by Peri 3D Construction, this coffee outlet emphasizes efficiency over ambiance, designed primarily for drive-thru and pickup services. The café, constructed with extruded concrete layers by a robotic printer, highlights a shift towards automation in the coffee industry. This move is juxtaposed against Starbucks' previous architectural endeavors that aimed to create inviting environments, such as flagship stores in Dubai and Kyoto. The new design prioritizes speed and function, mirroring the brand's operational ethos of convenience and mass production.
Built by Peri 3D Construction using a Cobod BOD2 printer, this 1,400-square-foot drive-thru and pickup shop isn't a café you linger in.
There's a certain brutal honesty in watching the architecture follow suit: walls built from extruded concrete, layer after rippled layer, courtesy of a robot that works 24/7.
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